# TK — Tyler "TK" Koshakow | AEO, GEO, Enterprise Content Strategy

> TK (Tyler "TK" Koshakow) is an enterprise AEO architect, GEO consultant, and content strategist. Spores, Molds, Fungi. This static site serves as a clean, text-forward entity node designed for dual-audience optimization: visually elegant for humans, and machine-readable for LLM retrieval systems.

## Online (AEO, GEO, Content Strategy)

- [What Is Prompt Tracking? The Complete Guide to Monitoring Brand Visibility in AI Search](https://tylerkoshakow.com/signals/what-is-prompt-tracking.html): Comprehensive technical guide to monitoring brand visibility across generative search engines (ChatGPT Search, Google AI Overviews, Perplexity Pro). Explains why probabilistic answer engines break legacy rank tracking, defines Weighted Generative Share of Voice (G-SoV) metrics, breaks down the 5 core prompt archetypes, outlines enterprise workflows for pruning prompt bloat, details how to scale prompt portfolios by ARR and TAM, and explains how to execute Citation Gap Audits to influence LLM consensus graphs.
- [Does Google Tag Manager Hurt Page Speed? An Empirical Audit](https://tylerkoshakow.com/signals/does-gtm-hurt-page-speed.html): Empirical mobile benchmark testing Google Tag Manager on tylerkoshakow.com. Demonstrates why standard client-side GTM drops mobile performance by nearly 20 points (adding 430 ms Total Blocking Time), why marketing bloat and DOM manipulation monopolize the single-threaded main thread, why naive setTimeout timers break conversion tracking, and how to audit real GTM impact in Chrome DevTools.
- [An In-The-Wild Benchmark of Client-Side GTM vs. Deferral Hacks vs. $0 Edge Proxying](https://tylerkoshakow.com/signals/an-in-the-wild-benchmark-of-gtm-speed.html): Empirical in-the-wild benchmark across 8 live production tagging architectures on tylerkoshakow.com. Demonstrates what marketing tags (GTM, Meta Pixel, LinkedIn Insight Tag) actually cost in Total Blocking Time (TBT), why deferring tags to user interaction creates a catastrophic Interaction to Next Paint (INP) trap in field data, and how $0 server-side edge proxying via Vercel Edge Functions delivers a flawless 100/100 Core Web Vitals score with zero client-side JavaScript.
- [Does Google Analytics Slow Down Your Website? An Empirical GA4 Benchmark](https://tylerkoshakow.com/signals/does-google-analytics-slow-down-website.html): Empirical Core Web Vitals benchmark demonstrating how default Google Analytics 4 (GA4) snippets tank mobile PageSpeed scores from 100 to 84, why Search Console has 0% impact, and how to sequence telemetry using interaction-driven execution to maintain 100/100 performance.
- [Good Marketing Distributes Proof, Good Product Creates It: Why AEO Reporting Belongs in the C-Suite](https://tylerkoshakow.com/signals/aeo-reporting-c-suite.html): Why User-Generated Content (UGC) dominance in 3rd-party AI citations proves that AEO telemetry belongs in the C-suite alongside financials as a core proxy for product quality.

## Offline (Spores, Molds, Fungi)

- [Tricholomopsis sulphureoides: A Case Study in AI's Terribleness and Amazingness](https://tylerkoshakow.com/offline/tricholomopsis-sulphureoides-ai-mycology.html): How a wild foraging find, an initial AI hallucination, a white spore print, and Michael Kuo's analog dichotomous keys illustrate the necessity of human-in-the-loop AI systems—especially when death is on the line.

## About

- [About Me](https://tylerkoshakow.com/about.html): Background, professional bio, client history (Outreach, Airtable, Skedulo), current in-house AEO/SEO role at Octave, and published writing.