Tyler "TK" Koshakow
Online: AEO, GEO, Enterprise Content Strategy
Offline: Spores, Molds, Fungi
Why probabilistic answer engines break legacy rank tracking, how to measure brand citations across ChatGPT, Perplexity, and Google AI Overviews, and the exact telemetry workflows enterprise teams use to track Generative Share of Voice.
An empirical mobile benchmark testing Google Tag Manager: why standard GTM drops mobile performance by nearly 20 points, how monolithic CPU tasks freeze the main thread, and how to measure the damage.
An empirical in-the-wild benchmark across 8 live production tagging architectures: what marketing tags actually cost, why deferring them creates an INP trap, and how $0 edge proxying delivers a true 100/100 Core Web Vitals score.
We benchmarked Google Search Console and GA4 on a clean 100/100 site. Google’s default snippet dropped mobile scores to 84. Here is why, and how to sequence telemetry to protect your Core Web Vitals.
How a wild foraging find, an initial AI hallucination, a white spore print, and Michael Kuo's analog dichotomous keys illustrate why human-in-the-loop verification is non-negotiable—especially when death is on the line.
Kevin Indig and Amanda Johnson wrote a fantastic analysis of what many of us already know: User-Generated Content (UGC) is the top dog when it comes to 3rd-party AI citations. Why AEO analytics should be front and center in the C-suite, right alongside financials when it comes to North Star metrics.